Franschhoek attracts overseas buyers as Pam Golding Properties shines internationally
As an international real estate agency Pam Golding Properties is Savills’ exclusive residential real estate partner in Africa with access to a global network of discerning buyers – many of whom choose to buy in Franschhoek in the Cape Winelands
The town is world-renowned for its wine estates, fine cuisine and vibrant community, says Surina du Toit, Pam Golding Properties manager: Paarl, Franschhoek, Wellington and surrounds. “Given Franschhoek’s broad appeal, it is no surprise that more than a third of all properties sold in 2021 were to overseas buyers.”
While Franschhoek is well known for its natural beauty and enviable lifestyle, it is Pam Golding Properties’ established reputation as a leading real estate agency with a global reach that has helped to attract buyers from around the world to invest in property in the area.
“Through an alliance with Savills, which has 600 offices worldwide and associates in 45 countries, Pam Golding Properties has access to resources and insight of global real estate trends,” says Du Toit. “Pam Golding Properties also lists properties on international property portals such as Savills, Zoopla and Rightmove.”
Having received over 60 International Property Awards, including Best International Real Estate Agency and Best Real Estate Agency in Africa (2020-2021), Pam Golding Properties has also entrenched itself as a globally recognised and respected brand. “This is a testament to the expertise and commitment of our agents who not only share their market insight with local and overseas buyers, but who also guide them through every aspect of their transaction,” says Du Toit
South Africa’s competitive exchange rate makes Franschhoek an ideal investment option for overseas buyers seeking a seasonal holiday home in a global destination, or families looking to emigrate to an area that offers excellent schools, and proximity to the city – Cape Town is 45 minutes away – and stunning properties. Most overseas transactions are in the R3 million to R6 million price range, says Du Toit. For the price of a townhouse outside of London, or a flat closer to the city, a UK buyer would be able to buy a R6 million home in the heart of Franschhoek or one of its luxury estates.
“When overseas visitors see what Franschhoek has to offer, our team of property specialists is able to help them acquire a home in the valley,” says Du Toit. “It’s this professionalism and expertise that distinguishes Pam Golding Properties as a leading international real estate agency and heavyweight in the global property market.”
Posted by The Know - Pam Golding Properties