Introduction to the Pam Golding Properties St Francis Bay Franchise and Franchisee


Richard Arderne, Franchisee, and Principal of Pam Golding Properties – St Francis Bay, bought the franchise (which had opened in 1995) in 2005 , and since then has traded successfully, selling the St Francis lifestyle as well as property.

He has been fortunate to have the support of his wife Jane, and the excellent sales team of Lois Fox (Canals), Dot Stuart-White (Village), Johan Viljoen (Santareme and Port), Saria Blaauw (Links) and Alastair Stuart-White (Cape St Francis), as well as Krystal Scott who runs the holiday rentals. Leandie Terblanche is our office manager, and Gerald Claasen and Pretty Nobuhle keep our grounds and building in good condition.

We at Pam Golding Properties St Francis Bay have been fortunate to have achieved excellent market share over the years, with around 30% to 40%. Our success is due to our passionate agents, our focus on exclusive mandates and due to each agent concentrating on their suburb.

We are ideally situated at the entrance to St Francis, opposite the St Francis Links gate. We also have a satellite office in Cape St Francis.

Since moving permanently to St Francis in 2005 with Jane and their three sons, Richard has been very involved in organising, sponsoring and participating in sports events: MTB, paddling/surfski, surfing, golf, squash, quadrathlon, swimming, running … even a little tennis/bowls/fishing/windsurfing/kiteboarding. These events mean a lot to our town, bringing feet into St Francis, especially during the quiet times.

“It made sense to use my love of sport and the outdoors as our primary marketing tool, as St Francis has so much to offer which we want to share. One is not merely selling a house, but a lifestyle, and sport and the outdoors are very much part of our lifestyle”

We work hard whilst having fun, enjoying what we do, with a healthy outdoors lifestyle. We also try to do our best for those less fortunate, including the animals in our community.

Richard and Jane have owned and built many houses in all St Francis suburbs, and are currently on the rocks in Santareme, within a 5min surfboard paddle of Huletts, 2min from Bruces, and no minutes from Killers!

Please let’s have a chat about your property needs.


Hi, I am Richard Arderne. I was born and brought up in Walmer, Port Elizabeth and with many visits to the Kromme and St Francis in the 1960’s. After St Georges, then St Andrews in Grahamstown, a gap year in Holland, I graduated in 1980 with a Stellenbosch Civil Engineering Degree.

Then the Navy for two years, and my registration as a Professional Engineer in 1985, working on a motorway in Glasgow. In 1986 I moved into property development, including a stint as director of Faircape Property Developers, in Cape Town. In 2001, I joined Peter Golding at Pam Golding Commercial, starting a new business unit, UK commercial property syndications.

I was fortunate to marry Jane Purdy in 1985, whose parents bought in St Francis in 1970, so all our holidays were spent here. Jane has been a very successful artist and co-owner of Bug Zoo Children’s Clothing from 1993 to 2003.

We had three sons whilst living in our home in Llandudno, Cape Town for 16 years, where I tried hard at surfski paddling. I was tolerated on the Llandudno Squash Club committee for many years, likewise on the Llandudno Primary School committee and on the Llandudno Residents Association.

Our three sons really enjoyed Woodridge School and St Francis, wakeboarding, surfing, kiteboarding, and enjoying all aspects of the St Francis lifestyle. They all followed me to the Stellenbosch engineering faculty, and are now working overseas, but we hope they return to South Africa one day!

Posted by The Know - Pam Golding Properties