Market your home with relevance and measurability
Digital marketing, the new black
Monday 15th of April 2019
Business gurus are calling ‘scale-ability’ the new black and this couldn’t be more true in the world of marketing where digital technology is maximising reach to develop powerful and discerning networks with the intent to do business with consumers at scale.
Digital marketing is a powerful proposition for homeowners who are serious about selling, says Anthony Stroebel, real estate and marketing expert, who is currently heading up Strategy for the Pam Golding Property Group.
Find out in this short video how the modern agent, backed by the investment of a reputable brand, is able to communicate with relevance to buyers and then measure it.
We also found it interesting that the Pam Golding Properties website receives almost double the volume of website visits versus its nearest competitor * and that there are 28 million South Africans online everyday **, so whether you are thinking about selling or buying a property, we recommend contacting a Pam Golding Properties specialist in your area.
| Pam Golding Properties’ Digital Facts | ||
| Almost double | The amount of website visits that pamgolding.co.za receives versus its closest competitor. | (Similar Web Report (All Traffic) Sep 2017 – Feb2018) |
| 10 000 | The number of buyers that are captured every month into a proprietary client relationship platform that is able to send targeted emails. | |
| 250 000 | The number of potential buyers reached every week through social media advertising. | |
| 500 000 | The number of recipients who receive the monthly newsletter from The Know, the company blog. | |
| 20 000 | The number of buyer leads received every month from local and international portals. | |
| Interest and leads from digital platforms are tracked, keeping sellers informed at all times. | ||
| Search engine marketing ensures that the Pam Golding Properties website is highly ranked on Google search results. | ||
Sources:
*Similar Web Report (All Traffic) Sep 2017-Feb 2018
** QWERTY Digital Landscape Report
Posted by Niki Jackson
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